Online upgrade
“The new website offers our visitors much more information in an improved structure than before and is therefore more in line with Inther's activities,” explains Poulssen. “Inther is no longer just the intralogistics software supplier it used to be. The fact that Inther has now specialized in fully integrated, hybrid system solutions is much more apparent on the new website. The extensive after-sales support after delivery of a project is now also displayed in more detail.”

Challenger
What immediately stands out is a completely different look and feel, also a conscious choice: “Inther exists 25 years in 2023. Quite a milestone, but despite all our experience, we are still that challenger in the intralogistics market against the established order. Young enthusiasts in an informal, enterprising, and personal atmosphere, yet very thorough and professional. We wanted to bring that feeling to the fore in our new website. Big headlines, lots of images, informal language and organic style elements, people in pictures, and more explanation about who we are and what we do. That is more in line with the experience that our customers find with us and have already found.”

However, with the launch of the website, the work is far from over. “It is common knowledge that a website is never finished. We also have many ideas and plans to further expand its content. As with the delivery of an intralogistics project, it also applies here: this is only the beginning,” concludes Poulssen.